Munich, March 1, 2023 - In-Car Marketing Platform 4.screen is pleased to announce the appointment of Daniel Holm as Global Head of Sales. Effective March 1st, Holm will play a crucial role in leading the international expansion of the advertising business as well as managing global sales teams.
Holm, 41, brings extensive sales and media experience to 4.screen. He joins the team from Outbrain where he spent over nine years in senior sales, agency and operations roles. At Outbrain, he was most recently Head of Sales for Central Europe for over five years before moving on to lead strategic and operational agency and brand partnerships in 12 markets as Global Agency Director and Global Head of Enterprise.
In his new role, Holm will be responsible for driving the growth of 4.screen's global sales operations and expanding the company's reach into new markets. With his proven track record of success and expertise in building and managing sales organizations, he is expected to make a significant contribution to the continued success of 4.screen.
"We are delighted to welcome Daniel as our new Global Head of Sales at 4.screen," said Simon Hecker, CRO of 4.screen. "With his extensive experience in the industry and proven track record, we are confident he will help drive our growth and take our business to the next level."
Holm's appointment is part of 4.screen's ongoing expansion strategy as the company continues to establish itself as a leading player in the in-car marketing space. The company's innovative platform allows advertisers to reach drivers with highly targeted, contextually relevant ads while they are on the road, providing a unique and highly effective way to engage with consumers.
"I am excited to join 4.screen and to be a part of the team that is transforming the in-car advertising industry," said Holm. "I look forward to working with the talented team at 4.screen to drive growth and help our clients achieve their marketing goals."
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4.screen is the world’s first platform designed to connect, interact, and engage with drivers. 4.screen’s Mobility Experience Cloud (MXC) provides a fully standardized interface for real-time location-based interaction with every connected driver, of every car brand, worldwide. Car brands, navigation system, and mobility service providers integrate 4.screen’s APIs into their systems to enable billions of interactions every day. Drivers benefit from a wide variety of useful services such as relevant in-car recommendations, better in-car content and access to exclusive offers. Businesses of all sizes - from local shops to global brands and smart cities - are using the 4.screen technology to increase the visibility of their brand or locations by offering useful content to drivers. 4.screen is headquartered in Munich and has the world’s leading brands as customers. For more information, please visit www.4screen.com.