Your Brand’s Summer Roadmap: Winning Every In-Car Moment, from Departure to Destination 

New Roads, New Routines, New Opportunities  Summer changes everything. With routines on pause and out-of-office replies activated, people step away from the familiar and lean into movement – road trips, long weekends, spontaneous escapes. In fact, across 4screen’s European markets, on average 62% of the population goes on summer vacation, and half of them travel […]

The automotive industry is transforming, and OEMs are poised to unlock powerful revenue streams through the connected in-car screen. No longer just for navigation, the car screen has evolved into a critical platform for monetization, driver engagement, and long-term loyalty. Here’s how your brand can lead in this revolution. Leveraging In-Car Data: A Gateway to […]

Winter and Christmas Markets have long been a cherished tradition across Europe, inviting communities to come together, celebrate, and embrace the holiday spirit. These festive gatherings offer more than just shopping; they create a space for people to enjoy local arts, crafts, food, and drink, turning each Market visit into a memorable experience. Yet, with […]

As 2024 comes to a close, it’s a perfect time to reflect on the milestones that shaped another successful year at 4screen. From expanding our partnerships with world-class OEMs and top brands to hosting key in-car demonstrations around the globe, this year has been one of innovation, growth, and collaboration.  Here’s a look at the […]

Welcome to the latest episode of The Inside Lane, where we explore the rapidly evolving landscape of connected mobility. This time, we’re joined by Anna Theile, Head of Strategy and Growth at 4screen. In our latest installment, Anna shares her insights on the evolving landscape of connected mobility and the new opportunities created by vehicle […]

Aftersales strategies have long been crucial not only for driving revenue but also for ensuring seamless customer service and satisfaction. With the rapid rise of connected mobility, OEMs now have an unprecedented opportunity to elevate these efforts, delivering personalized services and unlocking new revenue streams—all while enhancing the overall driver experience. By turning the in-car […]

A nudge is no longer enough—you need to stay top of mind, all the time. Every day, consumers are overwhelmed by an endless stream of signals, ads, and messages, making it harder than ever to stand out. Brands are coming to realize that occasional promotions aren’t enough anymore—they need to adopt an ‘always-on’ marketing approach. […]

In today’s competitive retail landscape, supermarkets are constantly striving to stand out and attract customers. With more options than ever, gaining and retaining customer loyalty has become a significant challenge. To overcome this, supermarkets are turning to multi-channel strategies that allow them to connect with customers in more ways, more often. One of the most […]

Gas stations face a unique challenge: capturing the attention of on-the-go customers at the exact moment they need to refuel or recharge. The key isn’t just about getting noticed—it’s about making a direct connection when drivers are actively requiring a solution. That is why many leading gas station brands are embracing a new, innovative way […]

Welcome to the latest episode of The Inside Lane, a 4screen series where we explore the future of connected mobility. Today, we are diving into the exciting world of adtech in the in-car marketing space. Joining us to discuss this topic is 4screen’s very own Head of Sales North America, Jeff Kohl. Contents: 1. Role […]