4screen 2025 in Review: A Year of Growth, Innovation, and Global Momentum

Aftersales strategies have long been crucial not only for driving revenue but also for ensuring seamless customer service and satisfaction. With the rapid rise of connected mobility, OEMs now have an unprecedented opportunity to elevate these efforts, delivering personalized services and unlocking new revenue streams—all while enhancing the overall driver experience. By turning the in-car […]

A nudge is no longer enough—you need to stay top of mind, all the time. Every day, consumers are overwhelmed by an endless stream of signals, ads, and messages, making it harder than ever to stand out. Brands are coming to realize that occasional promotions aren’t enough anymore—they need to adopt an ‘always-on’ marketing approach. […]

In today’s competitive retail landscape, supermarkets are constantly striving to stand out and attract customers. With more options than ever, gaining and retaining customer loyalty has become a significant challenge. To overcome this, supermarkets are turning to multi-channel strategies that allow them to connect with customers in more ways, more often. One of the most […]

Gas stations face a unique challenge: capturing the attention of on-the-go customers at the exact moment they need to refuel or recharge. The key isn’t just about getting noticed—it’s about making a direct connection when drivers are actively requiring a solution. That is why many leading gas station brands are embracing a new, innovative way […]

Welcome to the latest episode of The Inside Lane, a 4screen series where we explore the future of connected mobility. Today, we are diving into the exciting world of adtech in the in-car marketing space. Joining us to discuss this topic is 4screen’s very own Head of Sales North America, Jeff Kohl. Contents: 1. Role […]

Back-to-school season is not just a significant time for students and parents; it’s also a golden opportunity for retailers and supermarkets. As families gear up for the new school year, their spending habits present a prime moment for targeted marketing. With 91% of parents preferring to shop in-store for their back-to-school needs, brands must create a marketing strategy […]

In today’s digital age, fans seek more experiential aspects in the events they attend and the teams they follow. From synchronized wrist lights at Taylor Swift concerts to real-time immersive stadium screens and interactive social media campaigns, fans crave constant digital touchpoints that bring them closer to the action. Now, for the first time, this […]

Discover the true potential of your in-car marketing campaign. Download your free In-Car Marketing Campaign Optimization Checklist to ensure your message resonates with on-the-go customers and drives new and repeat store visits. click here to get your free copy today: Click here to Download Drivers spend an average of 50 minutes per day in their […]

Welcome to the debut episode of “The Inside Lane,” a new video podcast series by 4screen. In each episode, we explore the future of connected mobility by interviewing leading experts and gaining insights into the innovations, challenges, and opportunities that lie ahead. We’re thrilled to kick things off with a conversation featuring our very own […]

The relationship between automotive brands and drivers is undergoing a profound transformation. Traditionally focused on the vehicle itself, the connection has now expanded to more deeply integrate into the driver’s daily life. This shift is driven by a surge in digital technology, transforming cars from mere transportation tools into comprehensive, interconnected hubs of personal assistance. Today, […]