Branded Pin

Boost Location Awareness

Enhance the visibility of your locations directly on your customer’s navigation maps, making it easy for them to find your business. 

Drive Discoverability 

Showcase your brand on drivers’ routes, guiding potential customers to your location when they’re searching for nearby options. 

Reinforce Brand Recognition

Distinguish your brand from competitors with a unique logo display that drivers see every time they navigate, strengthening brand recall.

Keep Your Business Top of Mind 

Keep your business at the forefront of drivers’ minds with continuous, strategic placement on their vehicle screens.

Host brand:

The brand represents the physical point of interest — such as a gas station or supermarket with a physical store location.

Guest brand:

A brand whose products or services are featured, sold, or accepted at that location — providing drivers with additional context about the POI.
Since the Guest brand doesn’t need a physical presence to appear on the map, this format opens the door for a wide range of brands — from FMCG and payment providers to mobility services — to gain in-car visibility.

• Brand Partnership: Highlights a brand sold at the location (e.g., an energy drink), offering instant recognition and promoting availability.


• Featured Brand: Showcases specific service offerings (e.g., EV charging) or accepted payment methods — including exclusive perks like cashback.


• Event Marketing: Used to promote temporary campaigns, dealer activations, or large-scale events (e.g. sports sponsorships) through enhanced pin formats.

Visible when it matters

The Co-Branded Pin appears on the in-car map whenever the location is within the visible screen area — ensuring both brands are seen at key decision-making moments along the driver’s route

Two brands, one unified presence

The pin Co-Branded Pin visually combines the Host and Guest brands logos into a single, recognizable format — delivering immediate context and increasing relevance at a glance.

One click, more context

By clicking the Co-Branded Pin, drivers open the Detail Screen, where they can view helpful information like opening hours and facilities. The screen also features product imagery from the Guest brand and offers a one-click option to start navigation or add the stop to their current route.

UK supermarket chain, Waitrose, incorporated Branded Pins into their strategy to drive new business and nearby customers to their branches. 

Italian Cooperative, Coop Alleanza 3.0 used Branded Pins as part of their In-Car Marketing campaign to increase local awareness of their store locations.