Within the first three months of the campaign, Interparking experienced a boost in brand visibility and conversions. Thanks to 4screen’s strategic placement, navigation rates tripled, driving more traffic to their facilities across the Netherlands. The ongoing campaign continues to deliver strong, consistent results.

About Interparking

Interparking is a leading European parking provider, operating 1,001 sites across nine countries. With a focus on service quality, innovative transport solutions, and environmental responsibility, Interparking offers over 419,000 parking spaces and has earned 231 European Standard Parking Awards.

Situation

Interparking wanted to increase traffic to their locations across the Netherlands. In a competitive market, they needed to ensure their parking facilities were easily discoverable in real-time, especially in high-demand areas. The challenge was to enhance their visibility and drive more conversions in a saturated market.

Solution

4screen implemented a comprehensive marketing plan for Interparking, utilizing Branded Pins, In-Car Recommendations, and Sponsored Search. This strategy ensured that Interparking locations appeared at the top of in-car search results when nearby drivers were looking for a place to park. The Detail Screen provided an overview of each location’s benefits, making it easy for drivers to navigate there instantly.