San Marco Petroli’s campaign achieved notable success, with the Recommendation format recording a 4.17% CTR and 10.61% Navigation Rate – surpassing industry benchmarks. Additionally, Navigations increased by 54% since the start of the campaign, showcasing sustained brand presence and driver engagement. 

About San Marco Petroli

San Marco Petroli is a renowned Italian company delivering high-quality petroleum products while emphasizing environmental responsibility and safety. With a mission to embrace the entire downstream supply chain of crude oil refining, San Marco Petroli operates efficiently through privately-owned jetties and a network of 120 service stations in North Eastern Italy.

Situation

San Marco Petroli sought to increase brand visibility and create awareness for their new premium F-101 Fuel offerings. They needed to ensure that potential customers could find their service stations, particularly in their geographical area in Northern Italy. The goal was to reach drivers in real-time and within close proximity to their stations.

Solution

4screen implemented a targeted In-Car Marketing strategy, utilizing Branded Pins, In-Car Sponsored Search, and Recommendations. This approach allowed San Marco Petroli to reach a highly relevant audience of drivers, enhancing brand visibility and engagement. The campaign also included dynamic creative planning to promote new products and the opportunities to win fuel vouchers.