The In-Car marketing strategy implemented by 4screen for Wyjątkowy Prezent delivered strong results, achieving a Branded Pin CTR 133% above the upper range of the 4screen retail benchmark – indicating high brand recognition and driver interest. The In-Car Recommendation format also proved especially effective, with a navigation rate 48% higher than the top end of the retail benchmark, demonstrating strong engagement and intent. 

About Wyjątkowy Prezent 

Wyjątkowy Prezent is a leading experience gift provider in Poland, founded in 2007, offering a wide range of curated experiences that allow customers to gift unforgettable moments instead of traditional presents. With 69 locations nationwide, they make it easy for customers to find the perfect experience. From adrenaline-fueled adventures and luxury spa treatments to gourmet dining and unique getaways, Wyjątkowy Prezent helps customers create lasting memories. With a wide range of curated experiences, they make gifting personal, exciting, and truly special. 

Situation

Wyjątkowy Prezent set out to explore innovative ways to engage potential customers during the peak holiday season – a key period for experience gifting. As a brand with both online and offline presence, they aimed to boost local visibility around store locations, reaching on-the-go consumers with contextually relevant messaging. In addition to increasing awareness, the campaign aimed to test a new channel and explore store-level engagement, to assess customer interest and performance across locations. 

Solution 

Wyjątkowy Prezent leveraged 4screen’s Branded Pin, Sponsored Search, and Recommendation ad formats in their in-car marketing campaign to boost visibility and reach the right audience through contextual targeting. Running from December to February, the pilot campaign aligned with the peak winter holiday gifting season, making it the first in-car campaign in Poland. With 4screen’s flexible solution, content dynamically adapted to the car’s language settings, displaying messages in Polish or English to engage both locals and tourists, maximizing brand visibility at key moments.

*Campaign duration: 2 months