{"id":5025,"date":"2023-09-11T05:19:24","date_gmt":"2023-09-11T05:19:24","guid":{"rendered":"https:\/\/4screen.com\/case-study\/tamoil-in-car-marketing-success-4-screen\/"},"modified":"2025-03-20T08:49:13","modified_gmt":"2025-03-20T08:49:13","slug":"tamoil-in-car-marketing-success-4-screen","status":"publish","type":"case-study","link":"https:\/\/4screen.com\/de\/case-study\/tamoil-in-car-marketing-success-4-screen\/","title":{"rendered":"Tamoil"},"content":{"rendered":"\n

Die Zusammenarbeit zwischen Tamoil Italia und 4screen erwies sich als signifikant, da der Energieversorger dank der fortschrittlichen In-Car-Search-Kampagne von 4screen einen Anstieg der Navigationsanfragen zu seinen verschiedenen Filialen um 116% verzeichnen konnte. Dar\u00fcber hinaus verzeichnete Tamoil auch einen massiven Anstieg von 75 % bei den Klicks auf dem Bildschirm.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
\n
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+75%<\/div>\n

Search clicks<\/p>\n<\/div>\n <\/div>\n

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+116%<\/div>\n

Navigations*<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n

\u00dcber Tamoil<\/h2>\n\n\n\n

Tamoil Italia ist ein dynamischer Kraftstoffanbieter, der mit hocheffizienten Prozessen in der italienischen Mineral\u00f6lwirtschaft agiert und sein Gesch\u00e4ftsfeld auf profitable und nachhaltige Weise entwickelt. Tamoil Italia ist bestrebt, seinen Kunden ein wahres Komfortsystem zu bieten, indem es ihnen durch gezielte und differenzierte Rabatte an den einzelnen Tankstellen, durch die Nutzung der Tamoil MyCard sowie durch Partnerschaften mit gro\u00dfen Marken konkrete Sparm\u00f6glichkeiten bietet.<\/p>\n\n\n\n

Ausgangslage<\/h2>\n\n\n\n

Tamoil Italia, ein bekanntes Tankstellennetz in Italien, wollte die Sichtbarkeit und Auffindbarkeit seiner Filialen im ganzen Land erh\u00f6hen. Das Unternehmen wollte seine Markenbekanntheit im digitalen Bereich steigern und sicherstellen, dass Autofahrer ihre Tankstellen leicht finden k\u00f6nnen, wenn sie auf der Suche nach Kraftstoff sind. Im Rahmen ihrer digitalen Strategie suchten sie nach einer L\u00f6sung, mit der sie mit ihren Zielkunden in Echtzeit in Kontakt treten und ihnen wertvolle Dienstleistungen und Produkte anbieten konnten.<\/p>\n\n\n\n

L\u00f6sung<\/h2>\n\n\n\n

Tamoil Italia ging eine Partnerschaft mit 4screen ein, um seine Verkaufsstellen zu pr\u00e4sentieren und den Autofahrern in der N\u00e4he wertvolle Dienstleistungen und Produktinformationen anzubieten. Durch den Einsatz der In-Car Search-Kampagne von 4screen erschien Tamoil in einer hochrangigen Position genau in dem Moment, in dem der Kunde seine Dienstleistungen ben\u00f6tigte. Dieser flexible, intuitive Kanal erm\u00f6glichte es Tamoil, mit seinem mobilen Publikum in der N\u00e4he in Kontakt zu treten, die Markenpr\u00e4senz zu erh\u00f6hen und den Umsatz zu steigern.<\/p>\n\n\n\n

*Dauer der Kampagne: 3 Monate<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tamoil Italia erreicht mit 4screen in nur 3 Monaten eine 116%ige Steigerung der Navigationen zu ihren Gesch\u00e4ften.<\/p>\n","protected":false},"author":1,"featured_media":3592,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5025","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTamoil - 4screen | The Driver Interaction Platform<\/title>\n<meta name=\"description\" content=\"Tamoil Italia erh\u00f6hte die Filialbesuche um 116 % in drei Monaten mit 4screen\u2019s In-Car-Marketing und erreichte mehr Fahrer an wichtigen Standorten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4screen.com\/de\/case-study\/tamoil-in-car-marketing-success-4-screen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tamoil - 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