Bringing the Magic of Christmas to Drivers: 4screen’s European Winter Market Campaign

Winter and Christmas Markets have long been a cherished tradition across Europe, inviting communities to come together, celebrate, and embrace the holiday spirit. These festive gatherings offer more than just shopping; they create a space for people to enjoy local arts, crafts, food, and drink, turning each Market visit into a memorable experience. Yet, with bustling streets and numerous options, helping people find these Markets easily—and encouraging them to visit—is essential.

This year, for the very first time, 4screen and our OEM partners are bringing this spirit of the holiday tradition directly to drivers – through the car screen.

By showcasing iconic Winter and Christmas Markets on in-car screens through Branded Pins, we’re encouraging community participation, boosting location awareness, and improving navigation.

Introducing 4screen’s European Winter & Christmas Market Campaign

Starting on December 1st, 4screen has rolled out a unique in-car marketing campaign, highlighting 15 renowned Winter Markets across Europe. Running through the whole month, this campaign aims to connect drivers with these festive destinations through our innovative in-car screen technology.

This festive campaign places Branded Pins with location-specific Detail Screens at each of these Holiday Market locations, ensuring that drivers know exactly where to find them.

Participating Cities: Festive Destinations Across Europe

The 2024 Winter & Christmas Market campaign covers some of Europe’s most iconic cities, each known for their unique holiday charm. Here’s the complete list of city markets we’re spotlighting:

• Amsterdam, Netherlands
• Basel, Switzerland
• Berlin, Germany
• Bolzano, Italy
• Brussels, Belgium
• Cologne, Germany
• Frankfurt, Germany
• Göteborg, Sweden
• Munich, Germany
• Nuremberg, Germany
• Paris, France
• Salzburg, Austria
• Strasbourg, France
• Stuttgart, Germany
• Vienna, Austria

Each market location will feature a custom Detail Screen design tailored to its city, adding a unique touch to the experience and fostering local pride.

Benefits for Drivers, Markets, and OEM Partners

This campaign is a win-win for everyone involved—creating value for drivers, enhancing the reach of Winter Markets, and providing OEM partners a unique opportunity to highlight the unique benefits of their innovative, driver-focused technology.

For Drivers

Drivers get instant location awareness for their local festive market destination, making holiday planning easier than ever.

For Winter & Christmas Markets

This campaign is a powerful tool for Market organizers, helping them attract more visitors and support local artisans and vendors.

For OEM Partners

This campaign strengthens OEM brand loyalty by offering drivers a memorable, value-added experience, positioning our partner OEMs as the leaders in enhancing everyday journeys with cutting-edge in-car technology.

Driving Holiday Cheer with 4screen

As the holiday season kicks into full gear, 4screen and our partners are proud to support local Winter & Christmas Markets, making it easier for drivers to experience the very best of the festivities. With dynamic technology and a creative approach, we’re transforming car screens into gateways to cultural events and holiday cheer.

Ready to get your brand on the road in 2025? Contact us today to learn how 4screen’s in-car marketing solutions can connect you with drivers and on-the-go customers.

Happy holidays!