The Summer Mobility Surge: When Driver Priorities Shift 

What happens when millions of people leave their routines behind at the same time?  Every summer, travel patterns shift dramatically. Commuters become holidaymakers, familiar routes give way to new destinations, and drivers spend more time navigating unfamiliar locations, searching for places to stop, and discovering destinations they may never have visited before.  The result is […]

The 2026 World Cup is more than a media event – it’s a mobility event.  16 host cities across three countries. 6.5 million1 expected attendees. More than 1.2 million2 international visitors. The 2026 World Cup is expected to become one of the largest live sporting events ever staged across North America.  But while most brand planning still focuses on broadcast, sponsorship, and social […]

From Roadsides to the Driving Journey: How Mobility Became a Media Channel in Its Own Right Brands have long sought to reach people in motion, yet the journey itself remained largely inaccessible as a media environment. Drivers pass billboards they barely register and hear radio messages disconnected from their destination. Mobility has always created commercial opportunity, but the channels designed to capture it have been fragmented and indirect. The result is […]

What Makes Drivers Different From Other Audiences  Not all audiences create the same value for brands. In a media landscape dominated by screens, scrolls, and short attention spans, marketers are increasingly questioning what impact their impressions actually have. Reach is easy to buy. Relevance is not. And turning visibility into real-world action remains one of the biggest challenges in modern marketing. This is where drivers […]

As the year comes to a close, it’s time to look back on a special year – one defined by growth, collaboration, and innovation. From closing a major financing round to expanding our automotive partnerships with world-leading brands and strengthening our presence at industry events around the globe, 2025 has been shaped by exciting milestones and collective progress.  Join us […]

The end of the year brings more than festive lights and family gatherings – it marks the most dynamic shopping season of the year. As early as November, gift searches rise1  and store visits surge as people prepare for celebrations, road trips, and last-minute errands. Even with prices increasing and shoppers becoming more mindful of […]

Marketers have long shared one goal: connecting campaign exposure to real-world action. Measuring awareness and engagement is valuable — but understanding what happens beyond impressions and interactions is where the true impact of a campaign comes to life.  In-car marketing is making that connection possible. It’s a new environment where drivers engage with brands directly […]

August 2020, Munich, Germany: What began as an ambitious idea between three automotive industry experts has now grown into a globally active company – integrated in millions of cars, trusted by 15 leading automakers including Mercedes-Benz, Audi, Hyundai, and Kia, with more to come, and chosen by more than 100 advertisers such as McDonald’s, Shell, […]

Hungry drivers, real-time decisions & greater opportunity Drivers Are Making Meal Decisions in Motion Across Europe, drivers aren’t just commuting, they’re making decisions on the move. Whether it’s a coffee detour, a spontaneous lunch stop, or a quick dinner pickup, the car has become a mobile decision zone where convenience and appetite converge in real […]

New Roads, New Routines, New Opportunities  Summer changes everything. With routines on pause and out-of-office replies activated, people step away from the familiar and lean into movement – road trips, long weekends, spontaneous escapes. In fact, across 4screen’s European markets, on average 62% of the population goes on summer vacation, and half of them travel […]