4screen 2025 in Review: A Year of Growth, Innovation, and Global Momentum

As the year comes to a close, it’s time to look back on a special year – one defined by growth, collaboration, and innovation. From closing a major financing round to expanding our automotive partnerships with world-leading brands and strengthening our presence at industry events around the globe, 2025 has been shaped by exciting milestones and collective progress. 

Join us as we look back at the moments that made 2025 a standout year and reinforced 4screen’s role in shaping the future of in-car innovation. 

The Team Behind the Momentum 

Every milestone at 4screen starts with the people who make it possible. In 2025, our team continued to bring together talent from 30+ nationalities, fostering a culture defined by diversity and collaboration, with more than 40% of our workforce being female.  

We expanded our presence in the United States and continued to strengthen connections across all locations – including our teams in Munich, Berlin, and Paris – through regular in-person and hybrid company events. 

From carving down the slopes on a ski trip in the Austrian Alps, to toasting our financing round at a summer rooftop party in Munich and celebrating five years of 4screen together – 2025 was filled with shared moments that reflected our culture at its best. We embraced Bavarian tradition in our hometown of Munich during Oktoberfest, closed the year with a festive Christmas party, and made time for plenty of after-work get-togethers in between. 

Because at 4screen, every achievement begins with our people – and the connections that keep us moving forward. 

Fueling Growth for the Road Ahead  
2025 marked a pivotal milestone in 4screen’s journey with the successful closing of our $21 million Series B funding round, announced in July. The new investors joining this round – Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital – bring deep expertise and perspective, each aligned with a key pillar of 4screen’s continued growth. 

The Series B will drive global expansion – especially in the United States – and scale our platform to meet growing demand. The focus: entering new markets, advancing technology and data capabilities, and deepening partnerships with brands and OEMs.  

All existing Series A investors also returned for this round, reaffirming their continued confidence in 4screen’s long-term vision and growth trajectory. This milestone marks the next phase in our mission to shape the future of driver interaction and mobility media worldwide. 

Expanding Our Automotive Ecosystem  
2025 was a landmark year for 4screen’s automotive partnerships, marked by two major collaborations that further strengthened our position within the connected car ecosystem. 

In July, we announced our partnership with Stellantis, launching across Europe and North America. The 4screen platform is being rolled out across multiple Stellantis brands – including FIAT, Jeep®, and Ram. 
“We are focused on delivering connected technology that brings meaningful value to our customers,” said Cristiani Campos, Senior Vice President, Software Business Unit at Stellantis. “Partnering with 4screen helps us give drivers relevant, helpful content on their terms, when and where they need it.” 

Just a few months later, in September, 4screen expanded its automotive footprint once again by partnering with Volkswagen to deliver smart in-car recommendations across Europe.  
“This collaboration enables us to enhance the digital experience for our customers by delivering helpful, real-time information in a seamless and safe manner,” said Dr. Wolfgang Kierdorf, Executive Director of Customer Experience and Business Development at Volkswagen. “Together with 4screen, we’re creating more value from the in-car environment and supporting drivers with smart, contextual features that make everyday travel more convenient.” 

Together, these partnerships mark an important step toward realizing 4screen’s mission to make every journey more connected, contextual, and valuable for both drivers and brands worldwide. With 16 OEM partnerships now live – including Stellantis and Volkswagen – 4screen continues to expand its global automotive footprint.

Turning Journeys into Brand Moments  
In 2025, 4screen expanded its collaboration with leading international brands across industries, working with partners in 12 countries across Europe and North America and helping them reach millions of drivers at key decision moments throughout their journey. With context, relevance, and visibility delivered directly to the in-car screen, brands strengthened their presence in the moments that matter and achieved measurable, real-world results. Today, more than 100 brands trust 4screen, with the majority integrating our platform as a fixed part of their annual media plan. The continuously growing number of brands leveraging 4screen’s in-car marketing platform underscores our role as a trusted partner for global brands advancing their in-car strategy.
Throughout the year, we also shared several partner success stories that showcased the power of in-car marketing in action. 

KFC Belgium  
KFC Belgium, together with its media agency ZIGT Media, partnered with 4screen to boost restaurant visibility and brand consideration across the country. Through a nationwide in-car campaign using Branded Pins, Recommendations, and Search ads, KFC reached drivers at key decision moments, making the brand visible and relevant exactly when hunger struck.  
The campaign delivered strong results: engagements increased by 28% and navigations to KFC locations rose by 34%, demonstrating the powerful impact of in-car marketing on real-world visits.  

Wash by TotalEnergies  
Wash by TotalEnergies partnered with 4screen to raise awareness of its premium hand-wash service in select parking areas across Île-de-France. Using Branded Pins, In-Car Search, and Recommendations, the campaign reached drivers in key decision moments, guiding them to nearby Wash locations with relevant, high-quality offers. . 
The always-on approach delivered outstanding results – achieving a +87% increase in Branded Pin CTR and an +82% rise in navigations. The campaign demonstrated the long-term value of consistent in-car visibility and meaningful engagement with drivers on the move. 

Wyjątkowy Prezent  
Wyjątkowy Prezent, Poland’s leading experience gift provider, partnered with 4screen to boost visibility during the peak holiday season and connect with drivers at key decision moments. Using Branded Pins, Sponsored Search, and Recommendations, the campaign reached both local and international drivers in their preferred language – Polish or English – to promote nearby store locations and gift experiences.  
The campaign delivered exceptional results, achieving a Branded Pin CTR 133% above the 4screen retail benchmark and a navigation rate 48% higher than the top end of the retail benchmark.  

Powering the Next Phase of Measurable Mobility Media  
This year, 4screen advanced how brands measure real-world impact with the introduction of Parking measurement – a breakthrough capability that connects in-car campaign exposure to physical driver behavior. 

Building on existing metrics such as impressions, clicks, and navigations, this new feature adds a powerful layer of insight by capturing when and where drivers park near promoted locations. Using an A/B testing framework, 4screen accurately isolates and quantifies the incremental lift directly attributable to Branded Pin campaign exposure, offering brands a transparent and evidence-based view of real-world impact.  

The test results demonstrated an average incremental lift in parking between 3% and 7%, providing marketers with a reliable proxy for store visits and establishing a new benchmark for measurable performance in mobility marketing. 

Showcasing 4screen Across the Globe 

Over the course of the past year, 4screen was featured at top industry events around the world, underscoring our position at the forefront of in-car marketing and driver experience innovation. In total, we attended 16 events – from large-scale exhibitions to focused industry gatherings – each offering an opportunity to exchange ideas with industry peers, connect with partners, and demonstrate how 4screen is shaping the next chapter of in-car engagement.  

Among the many events we attended this year, a few stood out as key moments that defined our global presence in 2025. 

The year began in Las Vegas, where 4screen showcased live in-car demos at CES, giving attendees a firsthand look at how brands can connect with drivers directly through the vehicle interface.  

Soon after, 4screen pitched 4screen at the AdTech Economic Forum 2025 in London, where we were honored to receive the AdTech Charging Bull – a recognition that underscores the value of in-car marketing as an emerging channel and its growing impact in the advertising industry.  

In April, the team brought the 4screen platform to the Retail Technology Show in London, one of the UK’s leading events for retail innovation and technology, where we demonstrated how in-car marketing helps brands reach consumers at key decision moments.  

Later in the year, at IAA Mobility in Munich, 4screen delivered an impressive showcase featuring two show cars on-site, bringing our vision for in-car interaction to life for attendees from across the automotive industry. Watch our IAA Mobility after movie. 

That’s a Wrap on 2025 

2025 has been a year defined by growth, innovation, and collaboration – driven by the support of our incredible teams, partners, investors, and clients. As we look ahead to 2026, we’re excited to keep building on this momentum – continuing to innovate, strengthen partnerships, and drive measurable results on the road ahead. 

Ready to connect with drivers and deliver real value in 2026?   
Book a meeting with our business team to explore campaign opportunities or connect with our automotive team to learn more about partnership possibilities. Together, let’s continue driving the future of driver interaction.