About Tamoil

Tamoil Italia is a dynamic and streamlined fuel energy provider that operates with highly efficient processes in the Italian oil downstream, developing its business in a profitable and sustainable way. Tamoil Italia aims to offer its customers a true system of convenience by providing real and concrete opportunities for savings through targeted and differentiated discounting at individual service stations through the use of the Tamoil MyCard and partnerships with major brands.

Situation

Tamoil Italia, a prominent gas station network in Italy, wanted to increase the visibility and discoverability of their network throughout the country. They wanted to enhance their brand awareness in the digital sphere and ensure that drivers could easily locate their gas stations when in need of fuel. As part of their digital strategy, they sought a solution to connect with targeted customers in real-time and provide them with valuable services and products.

Solution

Tamoil Italia partnered with 4screen, the leading driver interaction platform. Through this collaboration, Tamoil Italia showcased their points of sale and provided valuable services and product information. This interactive experience enabled Tamoil Italia to establish a strong connection with their target audience, enhancing brand presence and customer engagement.

Through our partnership with 4screen we were able to amplify our brand’s visibility and engagement. The in-car experience allowed us to connect with customers in real-time, providing valuable services for drivers.

- Silvia Gadda, Head of Sales and Marketing, Tamoil Italia

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Tamoil Italia achieved a return on ad spend of over 10x with 4screen​

The collaboration between Tamoil Italia and 4screen proved to be a significant step forward, enabling Tamoil Italia to enhance their brand visibility, establish meaningful connections with their target audience, and achieve business growth through the utilization of in-car interaction capabilities.

46%

10.3x​1