Kaufland connected with drivers to effectively boost brand engagement
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UUNO is an app-based service provided by Superoperator GmbH, a Finnish company that specializes in digital car washing. The goal of UUNO is to offer customers a convenient and streamlined experience when it comes to buying and redeeming car washes. With UUNO, customers have access to over 10,000 car washes across Germany, including information on opening hours, washing programs, prices, and special offers. UUNO aims to make the process of getting a car wash as simple and easy as possible for its users.
UUNO is an app that provides a convenient and digital car wash experience at connected car wash sites across Europe. The company launched a new corporate identity and aimed to attract nearby drivers to the digitized locations by increasing the brand visibility and expanding the company’s outreach to new customers.
UUNO partnered with 4screen and connected with drivers when they needed to find the car wash services the most and in real-time.
UUNO displayed location-based ad formats on the in-car screen and offered special discounts for car wash services, that could be redeemed when the app was downloaded.
- Nicolas Meibohm, Co-Founder UUNO